Hyundai Equus, hyundai's another attempt to hit the luxury car segment.
Wednesday, April 21, 2010
Today, Hyundai performed the official market launch of its new flagship sedan, the Equus VI, at an event held in Seoul, Korea that was attended by more than 1,000 VIP guests including South Korea's Prime Minister Han Seung-Soo. Representing a total investment of 500 billion won (approximately US$337 million), the 2010 Equus will serve as a rival to the Mercedes-Benz S-Class and its likes.

Other notable highlights include the standard Vehicle Stability Management which integrates the Lane Departure Warning System, Pre-Safety System, Third Generation Smart Cruise Control (SCC) and other sub-systems, as well as the addition of a Knee Air Bag for the driver that brings the total airbag count to nine.

Hyundai officials said that the company plans to sell around 13,000 units of the new Equus in the Korean market this year, increasing that number to 19,000 units in 2010. The new Korean flagship sedan will also make its way to selected overseas markets like China and the Middle East starting in the second half of 2009.
[www.carscoop.com]