Neiman Marcus Camaro convertible sells in mere 3 minutes

Wednesday, October 20, 2010

The Neiman Marcus Christmas Book is chock full of high-end products that most of us either couldn't or shouldn't afford. But when it comes to a hot-looking, limited edition Camaro Convertible, even a $75,000 price tag isn't enough to scare some of us off. Neiman Marcus and General Motors sold all 100 copies of the exclusive drop-top in a mere three minutes. That's about $2.5 million worth of metal every minute; a sizable amount of dough even for a company the size and shape of GM.

The 100 of a kind Camaro features special Deep Bordeaux paint with like-colored convertible top, plus leather trim that isn't available in any other Bow Tie pony car. Power comes from the same 426 horsepower, 6.2-liter V8 that motivates the Camaro SS.

So if you were hoping to get your hands on a Neiman Marcus Camaro Convertible, you'd better know one of the 100 people who actually bought one. We're sure you're not too heartbroken, though. After all, the rest of us can score a topless Camaro starting at about $30,000. Hit the jump for the GM press release.

Press Release
DETROIT – In just three minutes earlier today, customers claimed all 100 of the special edition 2011 Chevrolet Camaro Convertibles prepared exclusively for the annual Neiman Marcus Christmas Book. These new owners claimed their Neiman Marcus Edition cars via a special telephone reservation process, a few hours after the car appeared on NBC's Today Show.

Only 100 special edition convertibles will be built, each offering luxury appointments inspired by Neiman Marcus combined with the legendary performance of the Camaro SS. The new owners will take delivery of their special edition cars in the spring of 2011, shortly after the new 2011 Chevrolet Camaro arrives in dealerships.

The Neiman Marcus Edition is defined by its exclusive Deep Bordeaux exterior color, accented by subtle, "ghosted" rally stripes. The exterior color is complimented by a matching fabric top and windshield frame finished in matte silver, both also exclusive to the Neiman Marcus edition.

The Neiman Marcus Camaro Convertible has a retail price of $75,000. For more information on the Neiman Marcus Christmas Book, please visit:

All Neiman Marcus Edition Camaro Convertibles will be SS models with a 6.2-liter, V-8 engine. The 100 future owners who made reservations today chose between the 6-speed manual or 6-speed automatic transmission.